Should You Buy Text Links?

If you’re new to SEO, then you’re probably asking yourself that question right now. You’ve probably heard that text link advertising can be very effective, but you’ve probably also heard that Google doesn’t like, or want people to buy text links. Each webmaster interested in moving up in search engine result pages (SERPs) will have to answer this question for themselves. But to answer the question, you really need to know a little bit more about what they are.

What Are Text Link Ads?
Text link ads are simple hyperlinks placed on one web page that points to another. The reason why they are so important is because one of the biggest factors in Google’s algorithm to index URLs in a SERP is PageRank. PageRank is how Google quantifies a websites quantity and quality of links on other pages that point to their own (i.e. backlinks). When one website points to another, it counts as a ‘vote’ in that target site’s PageRank. The more popular (higher PageRank) a site is, the more weight the vote carries. Thus, a text ad on a very popular site can help the SERPs of a new site tremendously.

Why Google doesn’t Like Them
It’s no secret that Google doesn’t like text link ads. The reason is because usually, they will hurt the quality of the search results they provide. Most webmasters will publish a link to just about anything for a few bucks, and therein lies the problem. If the site they are linking to is not relevant (very related), and is not high quality, then by placing the link ad, they are adding a popularity vote to that site, and ultimately moving a lower quality site up in the SERP.

What are the Rewards?
What used properly, text link ads can make a huge impact on a website’s organic traffic. When you them on high quality, very relevant sites with strong PR, your website can soar to the top of a SERP. And as everyone knows, the closer to the top of a SERP you are, the more times searchers will click on your url in that results page.

What are the Risks?
For webmaster publishing text link ads to unrelated, low quality websites can be extreme. Some sites that sell links to low quality or unrelated sites have been banned, or lowered dramatically in the search results.

However, buyers of links face far lesser risk. In most cases, the worst case scenario is that if they purchase a link on a completely unrelated site, the ad they buy can be rendered ineffective.

Ultimately, the decision will rest with the webmasters. Each webmaster will need to weigh the risk versus the reward, and decide for themselves whether or not to buy text links. Just keep in mind, with the rewards so great, and the risks so low, your competitor probably is.

How to Select Your Keywords and Key Phrases

Ninty-nine point nine percent (99.9%) of all online business conducted on the internet begins with a simple search on a search engine. That’s why it’s absolutely crucial that you research and select the key phrases you optimize your website for. In fact, selecting key phrases can, and often will be, the determining factor that ‘makes or breaks’ your online business.

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Some of the key phrases we optimize for will be natural. Product names in an e-commerce store for example, are examples of natural key phrases. Each product description page in an online store should be optimized for that product name.

But there are many other key phrases that are not as natural, and we’ll want to choose our key phrases carefully.

There are essentially 3 different factors we want to consider when selecting key phrases.

• Number of times the keyphrase is searched for in Google (where 90% of all internet traffic comes from)
• Amount of competition a keyphrase has. A lot of people think this means the number of results you get from the Google search for a keyphrase, but really we want to know how many people have optimized a page for this keyword.
• How relevant a keyphrase is to you. Obviously, we want to select key phrases that closely match the content of our website.

There are four different tools that I normally use to do my keyphrase analysis and evaluate these key factors. …Read more

Can Link Wheels be Effective?

This has been a hotly contested debate over the past year as webmasters continue to try to find new ways to improve their rankings in SERPs.

The basic premise of a link wheel goes like this. You set up 5-10 hosted blogs on sites like Blogger, WordPress, Sqidoo, etc. These are called the ‘spokes’. Then you place a prominent link on each one of them to your main site that you are trying to promote, called your ‘hub’. You also place a link on each ‘spoke’ to another ‘spoke’.

When you are finished, your configuration should look a little like this…

Unfortunately, that’s where most webmasters stop. “I’ve built my wheel, now where’s my traffic?”

But that’s not how it works. This configuration in and of itself is practically useless. Links to your site on these 3rd party hosted blogs, having no inherent traffic, no backlinks, and no PageRank, are worthless.

Unless, of course, you actively promote each ‘spoke’ in your wheel. If you build links for each one of your ‘spokes’ through traditional link building techniques, such as blog commenting, forum posting, social bookmarking, etc, then you build up traffic and popularity of these sites, which in turn pass some traffic and popularity on to your main target site.

But wait a minute. Now instead of promoting one site, you’ve got SIX sites to promote. Sounds like alot of work, doesn’t it? Well, it is. Not only do you need to promote each spoke, but you also have to provide unique content to each one.

And what benefit is it to link the ‘spokes’ to each other? This just makes it look like some complex reciprocal linking scheme that Google hates so much.

But there ARE some advantages. For one, you control the content on each one of these spokes. You can optimize each page for your important key phrases, in some cases you can get on the same page of a SERP as your main target site. I’ve seen one site that has FOUR different pages, one on their target and 3 on their spokes, all on the same first page of a SERP they were targeting. Can you imaging having 4 out of the top 10 results of a targeted SERP? Talk about blowing away the competition.

My recommendation is that if you can come up with enough unique content for each spoke, and you have the time to do the extra search engine optimization and link building for each spoke, it can be very advantageous to set up a similar configuration. But I wouldn’t link the spokes together. I’d set up more of a ‘star’ than a wheel.

View our inventory of over 600 pre-screened, high quality sites ready to publish your text link ad today.

Looking to buy text link ads?

You’ve come to the right place. At AdhocAds.com, you can buy backlinks on high quality, relevant sites to boost your SEO campaign.

Our link building services provide advertisers with the highest quality backlinks possible. Buying text link advertising from questionable sources can often lead to less than optimal results. That’s why we’ve pre-screened all of our publishers, to ensure that the page rank, traffic, and content of the site you are purchasing advertising from is of the highest quality.